Masters Degree Dissertations

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Determinants of online marketing adoption among small and medium enterprises in Nakawa industrial area, Uganda
(Kyambogo University (Unpublished work), 2024-11) Luyiga, Christine
This study examined the determinants for online marketing adoption among Small and Medium Enterprises (SMEs) in Nakawa Industrial Area. Specifically, the study examines the relationship between perceived usefulness and online marketing adoption, perceived ease of use and online marketing adoption, as well as the moderating role of attitude in this relationship. The study adopted a cross sectional survey. The study population comprised of 246 SME firms and a sample of 150 firms were drawn using systematic sampling. Data were collected through surveys administered to SME owners and managers, and interviews were conducted with some SME owners. The study analyzed data using descriptive, correlations and regression analyses. The findings reveal that both perceived usefulness and perceived ease of use are significantly related and influence online marketing adoption among SMEs. Additionally, it was found out that attitude plays a mediating role between perceived ease of use and online marketing adoption while for perceived usefulness, it does not have a statistically significant role. These findings underscore the importance of considering factors such as perceived benefits, ease of use, and individual attitudes in promoting the adoption of online marketing strategies among SMEs in Uganda. The study extends the following recommendations to those seeking to enhance SME competitiveness and sustainability in the digital age; prioritizing investment in digital skills development for SME owners and employees to enhance their proficiency in online marketing strategies, selecting online marketing platforms and tools that are user-friendly and intuitive to use, considering factors such as ease of navigation, simplicity of interface, and availability of support resources and reflecting on the success stories and testimonials from other SMEs that have successfully implemented online marketing strategies.
The influence of rewards on job satisfaction of health workers in Nakawa division
(Kyambogo University (Unpublished work), 2024-10) Arinanye, Mary Pamela
Job satisfaction is a crucial determinant of success in the healthcare sector, yet it remains a challenge to achieve among its diverse workforce. This study investigated the effect of job rewards on job satisfaction of health workers. The survey among health workers in Nakawa Division aimed to achieve four objectives: (1) determine the influence of extrinsic rewards on job satisfaction, (2) examine the effect of intrinsic rewards on job satisfaction, (3) assess how employee sex moderates the relationship between extrinsic rewards and job satisfaction, and (4) investigate how employee sex moderates the relationship between intrinsic rewards and job satisfaction. A cross-sectional survey design was adopted applying both qualitative approaches and quantitative. Data was gathered from a sample of 183 health workers. However, responses were only obtained from 147 respondents using questionnaires and interviews were conducted with 12 respondents. Data was analysed using SPSS to produce regression models and correlations. The study revealed that extrinsic (ᵝ= 0.364, p-value <0.05) and intrinsic rewards (ᵝ=.747, p-value<0.05) have a significant influence on job satisfaction. The study underscores the importance of enhancing rewards to improve job satisfaction in healthcare organizations. Moreover, it established that demographic characteristic as moderators shape the influence of rewards on job satisfaction. Recommendations for this study include enhancing extrinsic rewards by elevating salaries and offering job benefits, while also fostering an environment conducive to intrinsic motivation through challenging tasks and decision-making empowerment. Fairness and equity in reward distribution, tailored to demographic profiles, are further emphasized.
Organisational compassion and employee engagement in the health sector in Uganda : a case of lancet health center
(Kyambogo University (Unpublished work), 2023-10) Sebbowa, Faridah
The study sought to investigate the relationship between organizational compassion and employee engagement in the health sector. The study addressed three study objectives: (i) to establish the relationship between noticing pain and employee engagement (ii) to examine the relationship between of feeling pain and employee engagement. (iii) to investigate the relationship between responding to pain and employee engagement. The study was guided by Social Exchange Theory. The study adopted a quantitative method based on a sample of 150 health workers at Lancet Health center. This was determined using simple random sampling. The results of the study were based on the Pearson correlation analysis. The results revealed that there was a significant relationship between noticing pain and employee engagement, Furthermore, the study findings also indicated a significant relationship between employee engagement and feeling pain and noticing pain by the health worker. The study recommends that health facilities should strengthen their human resource development efforts that target to increase the sensitivity of the workers towards noticing pain, feeling pain and quickly responding to the pain of their colleagues.
Adoption of computerized accounting systems and performance of small and medium enterprises (SMEs) in the plastics manufacturing sector in Uganda
(Kyambogo University (Unpublished work), 2014) Mutumba, Hassan Kayongo
The study sought to establish the relationship between adoption of CAS and performance of SMEs in the plastics manufacturing sector in Wakiso district and Kampala Capital City Authority (KCCA). The study was guided by four specific objectives which included; To evaluate the relationship between attitudes towards adoption of CAS and performance of SMEs in plastics manufacturing sector, to examine the relationship between knowledge and skills of CAS and performance of SMEs in the plastics manufacturing, to establish the relationship between management support towards adoption of CAS and performance of SMEs in the plastics manufacturing sector in and to assess performance parameters attributed to adoption of CAS among SMEs in the plastics manufacturing sector. A cross-sectional survey design which was analytical and descriptive in nature was used to study the relationship between CAS adoption and performance of SMEs in the plastics manufacturing sector. The study utilized a cross-sectional survey design because it is flexible in both quantitative and qualitative data collection and also enabled the study to be carried out at a particular time. Quantitative data analysis was used to describe the statistics of the scores using indices that described the current situation and investigated the associations between the study variables using information gained from the questionnaires. It was established that there was a significant positive relationship between attitudes, knowledge and skills; and management support towards adoption of CAS and performance of SMEs in the plastics manufacturing sector in Wakiso district and KCCA This means that with relevant knowledge and skills possessed by both the employees and the owners or managers of the organization, the adoption of CAS enhances performance while management support in terms of ensuring that equipment is acquired, training of staff is continuously undertaken and software is routinely acquired and updated have also influenced the performance of SMEs and indicates that adoption of CAS greatly influences the performance of SMEs. The study recommends that improved collaboration and knowledge sharing is imperative and should be encouraged among stakeholders in the SMEs in order to open up more opportunities d lower costs, save time, reduce the intensity of capital demanded in the adoption of CAS among SMESs. It is also recommended that the model is used to study performance of SMEs in other sectors of the economy.
Loan portfolio management and the financial performance of commercial banks case study: orient bank
(Kyambogo University [unpublished work], 2015-10) Haguma, Monica Mbabazi M
The research was carried on loan portfolio management and the financial performance of commercial (case study of orient Bank) for period 2012, 2013 and 2014. This is because Orient bank has continuously written off huge sums of money in bad loans and as a result registered a loss of 16 Billion in 2013 and was rated as the worst performer that year by Bank of Uganda. The study was based on four objectives that is; to explore the criteria for determining interest rates, loan size and collateral required before issuing loans in Orient bank, to analyse the loan appraisal, loan monitoring and follow up actions taken in Orient bank, to assess the relationship between loan policy on financial performance of Orient bank and to assess the relationship between Loan control and financial performance of Orient bank. The study used a case study research design because it excels at bringing us to an understanding of a complex issue and can extend experience or add strength to what is already known through previous research. Both primary and secondary data were utilised. Primary data was obtained through the use of self-administered questionnaires. Secondary data was got from Bank of Uganda reports, Journals, credit procedure manuals, Offer letters, as well as financial statements of Orient Bank Uganda Ltd for the years 2012, 2013 and 2014. The findings revealed that: Orient bank has Loan policies in place but the challenge is some loan officers are not compliantly adhering to them, the rate of borrowers default is high and this is because there is timely follow up by those concerned, the bank policies have not attracted loan applicants, bank's lending policies contributes towards reducing risk exposure, loan size advanced doesn't depend on the financial potential of the loan applicant, the interest rate is not favourable on the side of the borrowers, loan officers don't monitor and make follow up of loan applicants and effective loan policies significantly reduce rate of loan default. I recommend that the management of Orient bank should put in place strong loan portfolio control measures and evaluation procedures that aim at ascertaining the capacity and capability of loan applicants/borrower.
ICT adoption and institutional performance of secondary schools in Uganda: a study of private secondary schools in makindye division, Kampala capital city authority
(Kyambogo University [unpublished work], 2014-12) Mwesigye, Henry
The study examined the relationship between perceived usefulness, perceived ease of use, user acceptance and performance of secondary schools in Makindye division. A cross sectional survey design with a sample size of 209 respondents was used. A self-administered questionnaire and interview guide were used to collect responses. Measurement of the relationships of the study were done and subjected to rigorous data processing and analysis using the relevant statistical computer software packages. Findings indicated that there were positive and significant relationships between perceived usefulness and performance, perceived ease of use and performance and user acceptance and performance with user acceptance having the highest relationship with performance. Results from regression analysis revealed that among all the study variables; perceived usefulness, perceived ease of use and user acceptance, user acceptance was the stronger predictor of performance. Further, the findings revealed that the model could only explain 39.1 % in variance of the performance of schools. In conclusion, the findings revealed that all the independent variables were significant predictors of performance. This is confirmation that perceived usefulness, perceived ease of use and user acceptance were key determinants of performance of schools in Makindye division. The study recommends that other factors which were not part of the model be used to study school performance or in other sectors. Likewise, the management of schools and the directors should draw a lot of emphasis on user acceptance of ICTs as this would greatly enhance school performance. It is also recommended that a longitudinal study be carried out so as to bring out the true nature of the study. Lastly but not least, the model should be used to study other institutions in the different sectors.
Transformational leadership and employee empowerment in Ugandan private universities. A case study of Kampala University
(Kyambogo University [unpublished work], 2019-11) Maangi, Joyce
The study was carried out to establish the relationship between transformational leadership and employee empowerment in Ugandan private universities, using Kampala University as the case study. The specific objectives included determining the relationship between the dimensions of transformational leadership (idealized influence, inspirational motivation, intellectual stimulation and individualized consideration) and employee empowerment. The researcher used the correlational research design to establish the relationship between transformational leadership and employee empowerment. Simple random sampling and purposive sampling were used to get a sample from the population of employees at Kampala University. Questionnaires and document reviews were used as the data collection instruments. Bivariate analysis (correlation) and descriptive statistics were used to analyze data. Results and findings showed a significant positive linear relationship between idealized influence and employee empowerment. They also indicated that inspirational motivation had a significant positive relationship with employee empowerment. Results also portrayed a significant weak positive relationship between intellectual stimulation and employee empowerment. Furthermore, individualized consideration an insignificant weak positive relationship with employee empowerment at Kampala University. The researcher concluded that idealized influence contributed to the empowerment of workers as it was positively connected to self-confidence, pragmatism and nurturance. The researcher also concluded that inspirational motivation resulted in intrinsic motivation which in turn led to psychological empowerment. It was also concluded that intellectual stimulation involving creativity should be encouraged among staff. The study also concluded that employees must be given personal attention to foster empowerment. The researcher recommended that leaders at Kampala University should enhance idealized influence as they act as role models for their subordinates. It was also recommended that leaders and managers should aim to inspire subordinates. Furthermore, the researcher recommended that intellectual stimulation should be enhanced at Kampala University by empowering subordinates to think, thereby, encouraging creativity and innovation. Lastly, researcher- recommended that leaders should cultivate more individualized consideration and the human resource office should be more sensitive to employees' personal challenges.
Supplier development and quality of supplies in processing firms. A case of delight Uganda limited
(Kyambogo University [unpublished work], 2023-04) Namaye, Pouline Vicky
The aim of this study was to examine the influence of supplier development on the delivery quality at Delight Uganda Limited. The specific objectives were to analyze the impact of supplier training programs on delivery quality at Delight Uganda Limited and to assess the impact of financial support on delivery quality at Delight Uganda Limited, and to evaluate the impact of technology transfer on product quality was to investigate the impact on the quality of Supplied exclusively in Enjoyment Uganda. This study used a cross-sectional survey design with a quantitative and qualitative approach. The study population consistent of 128 of his Delight employees, consisting of general managers and employees of the finance department, agronomists, marketing, production and inspection departments, procurement and input suppliers. An evaluation of categories with very small populations was performed using simple random sampling, and a census was conducted on the categories with a large sample size. During the data collection process, a structured questionnaire was used along with an interview guide. Analyzes were performed using a linear multiple regression model to answer the research hypotheses. The study showed that the supplier training program had a significant and positive impact on delivery quality for Delight Uganda Limited (β=0.757, P-value <0.05). The model results indicated that financial support had a positive and statistically significant effect on delivery quality for Delight Uganda Limited (β= 0.231, P-value < 0.05). The study also showed that technology transfer had a significantly positive impact on Delight Uganda Limited's delivery quality (β=0.109, P-value <0.05). She concludes that supplier development has improved the quality of supplies at manufacturing company Delight Uganda Ltd., despite some obstacles. It affects a lot. The study's recommendations suggest that suppliers should be better trained to ensure better quality supplies. Suppliers of manufacturing company Delight should be provided with more workshops, seminars and field work trainings. The study also found that suppliers of Delight Uganda Ltd. should be given more financial support. Delight Uganda's management needs to develop new innovations that enable suppliers to deal with remaining inventory and defective deliveries.
Control activities and fraud control in MTN Uganda mobile money services
(Kyambogo University [unpublished work], 2018-12) Ainomugisha, Faith
This study sought to establish the relationship between control activities and fraud control in MTN Uganda Mobile Money services using a correlation analysis for a sample of Sixty-six (66) respondents. The three specific objectives of this study were to: examine the relationship between segregation of duties and fraud control in MTN mobile money services in Uganda, establish the relationship between fraud awareness and training and fraud control in MTN mobile money services in Uganda and lastly establish the relationship between independent checks and fraud control in MTN mobile money services in Uganda. The researcher employed a case study research design. Purposive sampling method and simple random sampling methods of sampling were used to select respondents to, the data collection instruments. The study used closed ended questionnaires which were administered by the researcher though drop and pick method. Sixty-six (66) respondents out of a population of eighty (80) were selected. Data was analyzed using descriptive statistics and correlation analysis. Details of the results from the test revealed that the control activities have a positive and significant relationship with fraud control apart from Segregation of duties whose relationship was found to be insignificant. The findings of this study are of invaluable benefits to the management of MTN Uganda and other stakeholders since they are bound to enable them streamline the control systems to control fraud. Ultimately, the findings can ensure improved fraud control. It was recommended that management should fight by all means to improve organizational processes, policies and procedures to reduce or eliminate the causal factors of fraud is the single best defense against fraud. This will address the weakness within the organisation structure that normally exposes resources to risk of loss due to fraud.
Entrepreneurship skills training and employment among the youth in mukono municipality, Uganda
(Kyambogo University [unpublished work], 2016-12) Masaba, Simon
This study focused on assessing Entrepreneurship skills training and employment among the youth in Mukono municipality, Uganda. The study was guided by the following study objectives namely; assessing the influence of business creativity skills towards the reduction of unemployment levels among the youth in Mukono municipality, exploring contribution of business leadership skills towards the reduction of unemployment levels among the youth in Mukono Municipality and establishing the influence of financial management skills towards the reduction of employment levels among the youth in Mukono Municipality. The study was guided by a cross sectional case study research design conducted from a sample of 156 youth randomly selected from a population of 300 youth who received entrepreneurship skills training between 2012 and 2013 from Mukono Municipal council. The study found out that entrepreneurial creativity skills influence reduction in levels of youth unemployment. More still, the study found out that business leadership skills training reduces unemployment among the youths. Furthermore, the study found out that financial management skills have a positive impact on reduction of youth unemployment. The following recommendations were therefore made; there is need to promote creativity skills training, leadership skills training and financial management skills training in order to lower the levels of youth unemployment in Uganda.
Organisational support and employee engagement in public hospitals in Uganda; a case of naguru hospital Kampala
(Kyambogo University [unpublished work], 2017-12) Irarora, Boniface
The study was undertaken to examine the relationship between organisational support and employee engagement among health workers at Naguru Hospital Kampala. The study was guided by the following research objectives; to establish the relationship between employee rewards and employee engagement, to examine the relationship between job conditions and employee engagement and identify the relationship between supervisor support and employee engagement among health workers in Naguru Hospital in Uganda. The analysis done revealed that a significant positive relationship existed between the study variables of employee rewards and job conditions and employee engagement. However supervisor support was not significant. The regression model revealed that employee rewards and job conditions were significant predictors of employee engagement and all the independent variables predicted 86.9% variations in employee engagement. The study concluded that employee rewards and job conditions greatly influence employee engagement among the health workers at Naguru Hospital. The study recommended that management should put resources in offering a fair and equitable rewards to its health workers and improve on the job working conditions at Naguru Hospital if they are to enhance their health workers levels of engagement.
Financial distress and profit ability of iron and steel manufacturing firms in Kampala industrial and business park (KIBP)
(Kyambogo University [unpublished work], 2018-12) Ngolobe, Isaac Malaba
This study examined the effect of financial distress on profitability of iron and steel manufacturing firms in Kampala Industrial and Business Park. The study was guided by specific objectives which were to; establish the effect of: Accounts Payables period, Accounts Receivables, Inventory conversion period on profitability of steel iron and steel manufacturing firms in KIBP. The study adopted a case study design with both qualitative and quantitative approaches. The population consisted five iron and steel manufacturing firms and 20 financial managers. The sample of managers size was determined using Yamane (1967) formula. An interview guide and financial statements of four iron and steel firms for the period 2014-2018 were used data collection. Both trend analysis and regression models were used to regress financial distress constructs with profitability. The study results indicated that accounts payables period (adjusted R2 = .015), Accounts Receivables period (adjusted R2 =.019) and Inventory period (adjusted R2 = .023) as financial distress measures affected profitability of iron and steel manufacturing firms. The study concluded that, foreign exchange of Ugx.3.44trillion is lost on sourcing inputs yet consumption was low as 15kg of steel per annum to enhance profitability. Because of lengthy ARP, even if more 20 more industries at a cost of $3 .6b ( 13 .5trillion) join iron and steel industry by end of 2018, employment, local intent, tax revenue of 500millions per annum remains a dream. Squat profits resulting from continued financial distress renders realization of middle income status of U gx.290,000per month and Ugx.3.9m per year, reducing poverty from 21.4% to 14% by 2020 is unrealistic, loan capital of Ugx.545b from Exim bank-china to boosting manufacturing is a reveries. The study advocates for finance managers of steel companies to establish long-term relationship with creditors and suppliers in bid to shorten APP and ICP. Board of directors and management of steel firms should manage their payables prudently to remain profitable and competitive. The study suggests that further research should be conducted to substantiate qualitative factors such as how changes in management, market trends affect profitability of manufacturing firms in KIBP.
Managerial skills and organisational performance in government ministries: a case of ministry of works and transport Uganda
(Kyambogo University [unpublished work], 2020-12) Namugenyi, Sophia
This study examined the influence of managerial skills on organisational performance in government ministries using Ministry of Works and Transport as a case study. The study was motivated by the low organisational performance demonstrated in terms of low efficiency and effectiveness. In this study, managerial skills were independent variable measured using technical, conceptual and interpersonal skills. Organisational efficiency was the dependent variable measured by its efficiency and effectiveness. The study objectives were to analyse the influence of technical skills on organisational performance: examine the influence of conceptual skills on organisational performance and to assess the influence of interpersonal skills on organisational performance at Ministry of Works and Transport. A case study design utilizing mixed methods approach was adopted. A total of 91 participants were engaged, selected by simple random and purposive sampling techniques. Questionnaires and interviews were used for data collection. Findings show there is a strong positive relationship between technical skills and organisational performance (r= .885, beta= .367, p<.05): conceptual skills and organisational performance (r= .780. beta= .367, p<.05) and between interpersonal skills and organisational performance (r= .804, beta= .113, p<.05). Overall, managerial skills predicted 82.9% of organisational performance at the Ministry. All the null hypotheses were rejected, and it was concluded that managerial skills present a strong influence on organisational performance of government ministries. Major recommendations included supporting management with managerial skills through more workshops, conferences, seminars, capacity building, and field excursions. Management need also to doe job enrichment, team building, and put in place managerial meetings, manage.rs ' online platform and trainings. There is also need to encourage a two-way communication approach. Further research should also be done managerial skills and organisational performance in other Ministries. Departments and Agencies in Uganda, and as a comparative study with other countries.
Public procurement ethics and service delivery in the public sector in Uganda: a case of Kampala Capital City Authority (KCCA)
(Kyambogo University [unpublished work], 2014-12) Nyakabara, Ruhemba Edmond
The study was focused on public procurement ethics and service delivery in the public sector of Uganda using a case study of Kampala Capital City Authority. The study was guided by the three objectives that is, to evaluate the influence of transparency in the procurement process on service delivery, a case of Kampala Capital City Authority, to examine the influence of integrity in the procurement process of Kampala Capital City Authority on service delivery, to examine the influence of impartiality in procurement process of Kampala Capital City Authority on service delivery. A cross-sectional research design was used for the study since data was collected as single point in time and this enabled the researcher to collect detailed and in-depth data from KCCA staff and contractors. The researcher used questionnaire and interview guide to collect data from the respondents and 45 respondents formed the sample size of the study. The findings of the study indicated that there is a strong linear relationship between transparency, integrity, impartiality and service delivery (r =.891). Transparency, integrity and impartiality affect service delivery by 79.4%. The results of the study indicated that integrity most affects service delivery (t = 3.334) followed by impartiality (t = 2.945) and lastly transparency (t = 2.619). The study recommends that central to the whole of public procurement ethics is integrity and lack of integrity means that there is high level of corruption which affects adversely service delivery. Furthermore, the element of impartiality should strictly be followed. Procurement officers should not be biased in their procurement dealing of the Authority is to ensure efficient service delivery. Lastly, the whole process should be transparent to foster proper evaluation of service delivery.
Performance management and employee performance in financial institutions in Uganda: a case study of equity bank Uganda limited
(Kyambogo University [unpublished work], 2015-10) Nyanzi, Jennifer
The study focused on performance management and employee performance in financial institutions in Uganda using a case of Equity Bank Uganda Limited. The purpose of this was to assess the relationship between performance management and employee performance in financial institutions. The study objectives were; to establish the relationship between performance planning and employee performance, to analyse the influence of performance monitoring on employee performance and to establish the relationship between performance reward and employee performance in financial institutions in Uganda. The study adopted a case study research design and both quantitative and qualitative approaches were used to collect data. Data was collected from a simple random sample of 100 participants and purposively selected samples of 9 respondents were able to fill and return the questionnaires and interviewed respectively out of the total targeted sample size of 118 individuals. A 5- point Likert scale questionnaire, two interview guides and documentary review were used to collect data. The study findings indicated that there is a positive significant relationship between performance planning and employee performance at Equity Bank Uganda Limited. The results also revealed that performance monitoring strongly influences employee performance. The study findings established that performance reward had significant positive relationship with employee performance. The results of the study revealed that the selected performance management explained 52.4% of employee performance while 47.6% was explained by other factors. Basing on the study findings, it is recommended that the managers in financial institutions should ensure performance planning be decentralized in order to allow full employee participation in setting goals and performance expectations by all workers regardless of their cadre. Secondly, institutional management must also ensure that performance management is continuous processes that provide immediate feedback to the concerned workers. Lastly, financial institutions' manager should ensure that the reward systems are modernized to create a competitive advantage that attractive and induce employee performance. In addition, managers must ensure that there is effective use of rewards that can encourage employees to gain the skills that are necessary to help them and sustain the institutional cooperate governance principles.
Organisational conflict management and employee performance in public institutions of higher learning in Uganda: a case study of Kyambogo University
(Kyambogo University [unpublished work], 2014-10) Kirenzi, Musa
This study examined relationship between organisational conflict management and employee performance in institutions of higher learning. The objectives of the study were: to analyze the influence of interpersonal relations on the quality of employee service delivery, to assess the effect of equity on employee productivity, and to examine the influence of organizational communication on timely service delivery. A case study research design was used to carry out the study. A sample of 263 respondents including 260 employees and 3 key informants participated in the study. The researcher obtained primary data using questionnaires and a structured interview guide. The collected data was analysed using quantitative and descriptive inferential methods. The findings revealed that; KYU staff interpersonal relations influenced employee performance (r= 0.57; p≤0 .05). The level of equity was found to significantly influence employee performance by (r = 6.9; p< 0.05) and ineffective organizational communication retarded employee performance to a tune of (r= 0.87; p < 0.05). As a result the study indicated that resolving institutional conflicts can influence employee performance by 27%. On the basis of the above findings, it was recommended that: there is need to have formal conflict resolution and peace promotion strategies in institutions of higher learning, since they employ adversity of workers with divergent views which makes them prone to organizational conflicts. Universities need to be sensitized about the importance of effective organizational communication on the effectiveness of their institutions. This may awaken those who do not have one to initiate it. There is need to create a framework which can help improve equity in university. University policies seem to be allowing and promoting unfairness in rewards, compensation. Having a well laid out equity strategy should be made a performance indicator in public universities. University personnel both top management and other employees may need training on how to start and maintain an effective organizational communication strategy.
Advertising and sales performance: a case of roofings Uganda limited
(Kyambogo University [unpublished work], 2018-11) Balikurungi, Teddy
This study explored the effect of advertising on sales performance of steel manufacturing companies in Uganda using Roofings Uganda Ltd as a case study. This study was needed due to evidence indicating that though Roofings Uganda Ltd was spending an increasing amount of funds on advertising, this was not being reflected her sales. The study specifically examined the effect of print media, billboard and broadcasting advertising on sales performance of Roofings Uganda Ltd. The research design used was a case study design and both qualitative and quantitative approaches were used. A sample of 48 employees and 3 key informants from the accounting and marketing departments, were used for the study. Data was obtained using a structured questionnaire for employees and structured interview guides for key informants. Data was analysed using descriptive, inferential statistics (quantitative data) and content analysis for qualitative data. The findings suggest that advertising in totality contributed 31 % (r2change =.312) to the performance of Roofings. In terms of individual factor contributions, it was found that print media contributed 11.4%, billboards, 5% and broadcasting 17.4%. Broadcasting made higher contribution, followed by print media and finally by billboards. With regard to print media advertising, leaflets were more effective than newspapers. Their pointed information and colourful illustrations enable a company to tell a clients and potential customers key qualities, uses and benefits of products. Billboard advertising was less significant due to the fact that, the forms used were very traditional and did not reach out to many potential clients. Broadcasting advertising contributed more to sales performance of Roofings due to the fact that it reached to more potential clients given the fact that people spend more time on TV and radio than reading. TV advertising had higher efficiency levels when compared with all classic advertising channels. TV advertising campaigns strongly affected sales volume than other advertising media. This is partly because the potential market was more visual and so spent more time on TV and the TV was able to effectively highlight products' quality, cost effectiveness and brand image. The study recommends that for advertising to contribute more to sales performance of steel manufacturing companies, they need to strengthen print media advertising by increasing its frequency. News Papers adverts should adopt the features of leaflets by having better colourful descriptions of products, with pointed benefits. Billboard advertisements should be re-cast to include messages that strongly impacts on clients' decisions purchase a product. Traditional billboard media should be dropped in favour of electronic billboards, because it is often ignored or tuned out.
Financial literacy and adoption of formal financial services among small business traders: a case study of nakawa market
(Kyambogo University [unpublished work], 2023-09) Namaleha, Sandra
The study analyzed the relationship between financial literacy and adoption of formal financial services among SMEs in Nakawa. More specifically, the study was intended to (i) Analyse the relationship between financial knowledge and adoption of formal financial services among SMEs in Nakawa market, (ii) Analyse the relationship between financial skills and adoption of formal financial services among SMEs in Nakawa market and (3) Analyze the relationship between attitude about formal financial services and adoption of financial services. The study was based on a cross sectional research design targeting 380 Small and Medium Business men and women in Nakawa market. The analysis of the relationship between the different components of financial literacy and adoption of formal financial services was done using Pearson correlation tests and the logistic regression model. The main findings of the study are that financial knowledge has a significant positive relationship with the adoption of formal financial services (Correlation coefficient=0.252 p=0.000). Similarly, financial skills also have a significant relationship with adoption of formal financial services at all conventional levels (Correlation coefficient=0.467 p=0.000). The study also found a significant relation between attitude towards financial services and adoption of the formal financial services (Correlation coefficient=0.364 p=0.000). As a way forward, the study recommends that financial literacy programmes should not only focus on sensitizing the population about the available financial services. If significant results are to be achieved, the programmes should offer a complete set that includes sensitization about the available financial services as well as training the population with the hands-on skills to be able to use the available financial services. Lastly, banks and other financial services providers should also be deliberate about improving their public image especially when it comes to the manner in which they demand for loan repayments. This will result into positive attitudes towards banks.
Managerial competences and enterprise growth among small and medium enterprises: a moderating effect of digitalisation adoption in Kampala capital city authority
(Kyambogo University [unpublished work], 2023-10) Mutyaba, Daniel
The study examined the managerial competences and enterprise growth among Small and Medium enterprises; A moderating effect of digitalisation adoption in Kampala Capital City Authority. The objectives of the study were to; assess the relationship between experience and the enterprise growth among SMEs in Kampala District, examine the relationship between knowledge and enterprise growth among SMEs in Kampala District, establish the relationship between skills and enterprise growth among SMEs in Kampala District, examine the relationship between managerial competencies and enterprise growth among SMEs in Kampala District, establish the moderating effect of digitalisation adoption on relationship between managerial competencies and enterprise growth among SMEs in Kampala District. The research design deployed was a cross section survey design where a sample of 382 SMEs was selected using simple random technique. The study approach was both quantitative and qualitative. Qualitative data was analysed using SPSS to generate descriptive analysis and inferential statistics. Data collected was analysed using SPSS version 23.0 where regression analysis was performed to establish the effect between the variables. The findings shows, experience, knowledge and digitalisation adoption has a positive and significant effect on enterprise growth among SMEs, with experience being highest predictor (β = 0.330, p<0.00), followed by knowledge (β = 0.288, p<0.00) and digitalisation adoption (β =0.191, p<0.00). The skill was found insignificant despite having a positive contribution to enterprise growth (β = 0.103, p>0.216). This means that the main predictor of enterprise growth is experience followed by knowledge then digitalisation adoption and lastly skills. The researcher recommends that there is need to formulate and implement a strong SME training and intervention policy. SMEs need to do routine workshops to share experience and influence their mode of operations, and consequently enhance enterprise growth among SMES. Further still, SMEs need to do self-evaluation and tailor outcomes to their managerial obligations, because experience was found as a key factor for SME performance. Therefore, in order to set a favourable environment for SMEs to flourish, there is need for extensive survey- based analysis of small firms to be able to provide incentives for overall growth. In conclusion, from the analysis of three predictors of managerial competence, it was generally concluded that managerial competence affects growth of SMEs by close to 14.6 percent. Therefore, if SMEs are to attain outstanding performance, there is need for SMEs to put significant effort in managerial competence especially experience and knowledge. The relationship between managerial competencies and enterprise growth among SMEs can be well moderated by digitalisation adoption as the findings have clearly revealed that digitalisation adoption by business has got a numerous advantages and a significant impact on the enterprise growth. The theories that inform the study is UTAUT and human capital theory.
Digital financial literacy and financial inclusion of savings and credit cooperative organisation members in Uganda: a study of SACCO members in Mawogola North County
(Kyambogo University [unpublished work], 2023-10) Muliisa, James
The study sought to investigate the effects of digital financial literacy on financial inclusion among SACCO members in Uganda. The study specifically examined the effect of digital financial knowledge on financial inclusion of SACCO members in Mawogola North in Sembabule District, assessed the effect of digital financial skill on financial inclusion of SACCO members in Mawogola North in Sembabule District and examined effect of digital financial attitude on financial inclusion of SACCO members in Mawogola North in Sembabule District. The financial literacy theory was utilised to conceptualize the variables as used in the study. A cross-sectional study research design was used in the study, and a purposive sampling was employed to choose a sample of 242 customers from a population of 660 respondents. Data was obtained from SACCO members and SACCO staff members using both qualitative and quantitative techniques. The study used multiple layers of analysis, starting with descriptive statistics, then using correlation, and finally with regression analysis. The findings of the study indicated that digital financial knowledge was the strongest predictor of financial inclusion of SACCO members, this was followed by digital financial attitude and lastly digital financial skills which was insignificant. In addition, the findings of the study also indicated that digital financial knowledge, digital financial skills and digital financial attitude had a significant positive correlation with financial inclusion at 0.01 level of significance. The study therefore, concluded Digital financial knowledge, Digital financial skills, Digital financial attitude have a positive and significant effect on financial inclusion of SACCO members. The study recommended that the Government of Uganda should invest in boosting digital financial knowledge and skills to SACCO members across the country through trainings. This should include basic training on how to use smartphones, mobile apps. It further recommended that SACCOs should educate members about the security measures in place to protect their digital transactions in order to build trust and encourage members to use digital services confidently. Key words: Digital financial knowledge, Digital financial skills, Digital financial attitude, Financial inclusion.

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