The effectiveness of radio in promoting awareness of vocational education and training in south Sudan

Abstract

This study was about the effectiveness of radio in promoting awareness of vocational education and training (VET) in South Sudan. The objectives of the study were to assess the role of radio in promoting awareness of VET in South Sudan, to identify factors influencing radio in promoting VET awareness in South Stidan, and to recommend strategies to be used by radio stations in promoting VET in South Sudan. The study applied a descriptive research design .This was because it sought the views of a cross section of different respondents on the role of radio in promoting vocational education and training skills awareness. The study used both qualitative and quantitative research methods which were questionares ,focus group discussions ,observations and opend-ended interviews. The study was based on a sample size of I 02 people. There were 12 key informants from the three radio stations, and 90 respondents were randomly selected from the community, Community Based Organizations (CBOs) and other key stakeholders. The study found that radio has been effective enough, in promoting awareness of VET Skills in Juba South Sudan. The study revealed that radio does not advertise VET to stakeholders, does not inform the public about VET goals and objectives and neither does it educate the public about the advantages of VET. The research revealed that there were too much commercial programming and untrained radio stations employees that do not promote VET. However to have more impact, collaborations and integrations with VET stake holders, government, funders, and radio owners with the community is very crucial.