Factors affecting domestic tourism in Uganda : insights from the Uganda national household survey 2019/2020

Abstract

This study investigates the effects of individual, socioeconomic and technological factors on domestic tourism in Uganda. The aim of the study was to fill the gap on domestic tourism literature and provide information on key variables that affect domestic tourism in Uganda. The study estimated a logit model to establish and quantify the effect of individual characteristics, socio economic factors and technological factors on domestic tourism participation in Uganda. The source of data for this study was the Uganda National Household survey 2019/20. Results of the study showed that education level, household size, employment status, access to internet, access to mobile phones, and disability status positively and significantly affected participation in domestic tourism. Further, residence in urban area negatively and significantly affected participation in domestic tourism. As a key recommendation based on this study findings, Government should continue to invest in education for all which will in turn enhance appreciation for domestic tourism. The Government should also consider incorporation of tourism education in the National curriculum. Further, the Government should invest more in Information Communication and Technology (ICT) infrastructure as this would enhance participation in domestic tourism.