Browsing by Author "Omeke, Michael"

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Eco-marketing and green finance synergy for eco-hotels in central Uganda
(Springer, 2026-02-10) Muheebwa, Florence Prescah; Omeke, Michael
This study examines how eco-marketing strategies and green finance mechanisms can be synergized to promote the growth and sustainability of eco-hotels in Central Uganda. The aim is to address key barriers such as limited financial access, weak market visibility, and low consumer awareness of eco-friendly hospitality options. The convergent parallel design was used where both qualitative and quantitative data were collected simultaneously, analyzed independently, and then merged for interpretation. The study also draws on secondary data to develop an integrated framework. The findings reveal that while eco-hotels in the region adopt some sustainable practices, many lack structured marketing strategies and access to tailored green financing. Successful enterprises combined eco-branding and digital storytelling with innovative financing tools such as climate-smart microloans, sustainability-linked credit, and donor-supported green grants. Strategic partnerships with local communities and NGOs enhanced their eco-value proposition. To scale eco-tourism, a coordinated approach linking eco-marketing with green finance is essential. The study recommends capacity-building for eco-hotel operators in green branding and financial literacy, as well as policy incentives to attract climate finance. These interventions support Uganda’s pursuit of SDGs and a low-carbon tourism economy.
The relationship between complexity behavior and enterprise growth: a case of savings and credit cooperatives in Uganda
(Taylor & Francis Online: Cogent Business & Management, 2019-01-28) Omeke, Michael; Ngoboka, Pascal T.; Nkote, Isaac Nabeta; Kayongo, Isaac; Amankwah-Amoah, Joseph
This study examines the relationship between complexity behavior and enterprise growth in savings and credit cooperatives (SACCOs) in Uganda. A cross-sectional survey was conducted in the four regions of Uganda, using a mixed method approach. Primary data was collected using a self-administered questionnaire from 269 SACCOs in Uganda. Zero-order correlation, regression analysis, and structural equation modeling techniques were used to analyze the data. The study findings indicate a positive and significant relationship between complexity behavior and enterprise growth in SACCOs in Uganda. Furthermore, the dimensions of complexity behavior (self-organizing, adaptive behavior, and networking) are found to be positively and significantly correlated with enterprise growth in SACCOs in Uganda. This research focuses on the role of complexity behavior in promoting enterprise growth in a developing economy.