Browsing by Author "Atuheire, Dorcus"

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    Entrepreneurial learning behavior, digital adoption and business resilience of women owned small and medium enterprises in Kampala capital city, Uganda
    (Kyambogo University (Unpublised work), 2024-11) Atuheire, Dorcus
    The study focused on examining the relationship between entrepreneurial learning behavior, digital adoption, and business resilience of women owned SMEs in Kampala Capital City. The study was guided by four objectives which are to examining the relationship between entrepreneurial learning behavior and business resilience, the relationship between digital adoption and business resilience in of women owned SMEs in Kampala Capital City, the relationship between entrepreneurial learning behavior and digital adoption in women owned SMEs in Kampala Capital City and the mediating role of digital adoption between entrepreneurial learning behavior and business resilience of women owned SMEs in Kampala Capital City. The study employed a cross-sectional survey research design with a quantitative research approach. The study targeted a sample size of 375 participants which was determined following (Krejcie & Morgan, 1970) statistical table but 291 participants managed to respond back showing a response rate of 77.6 percent. The women-owned businesses were selected using systemic sampling technique. Data was collected using a closed-ended questionnaire and analysis was done using Social Package for Social Scientists to produce means, standard deviation, relationships and regression. The study findings revealed entrepreneurial learning behavior had a significant and positive relationship with business resilience at (r = .427**, P< 0.01), digital adoption was also significantly and positively related with business resilience at (.886**, P < 0.01) and there was significant relationship between entrepreneurial learning behavior and digital adoption at (r= .435**, P < 0.01). From the regression analysis, the combined constructs of entrepreneurial learning behavior and digital adoption, collectively accounted for 81.4% (Adjusted R Square = .814) of the variance in business resilience. Sing Beta values, the results also revealed that besides entrepreneurial learning behavior positively predicts business resilience, it was insignificant at (Beta = .017, p=.328>0.05) and digital adoption was also found to be positively and significantly predicted business resilience at (Beta =.802, p=.000 <0.05). For the mediating variable, Sobel Test showed Z value = 41.02329414with Std Error = 0.0233168 with significant value of (p-value = 0.000 < 0.05) was registered which indicated that introduction of digital adoption in the equation as a mediator significantly mediates the relationship between entrepreneurial learning behavior and business resilience of women owned SMEs. It was recommended that the Ministry of ICT should prioritize initiatives aimed at enhancing digital literacy and access to technology among women entrepreneurs. Additionally, policymakers should support initiatives that provide women-owned SMEs with resources and support to effectively leverage digital tools and platforms for customer communication and online marketing. The researcher recommended that management of SMEs prioritize investment in digital literacy and technology adoption initiatives for their workforce. This includes providing training programs to equip employees, with the necessary skills to operate computers effectively and utilize digital tools for business operations, customer communication, and marketing purposes. Additionally, SME management should ensure access to reliable internet infrastructure to facilitate seamless online engagement and leverage various social media platforms for effective customer outreach and product promotion.