Faculty of Social Sciences

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Browsing Faculty of Social Sciences by Author "Aijuka, Shimon"

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    Silverfish chain management practices at Masese landing site in Jinja district, eastern Uganda
    (Kyambogo University (Unpublished work), 2024-10) Aijuka, Shimon
    The study aimed to determine silverfish chain management practices at Masese landing site in Jinja district, eastern Uganda. The objectives of the study were to explore the silverfish safety and storage practices used at the Masese Fish Landing site, find out whether demographic characteristics influence perceptions about silverfish chain management practices, find out the silverfish value addition techniques used at Masese fish site and explore the silverfish marketing and transportation strategies used at the Masese fish site. The study adopted a mixed approach though the qualitative was dominant on 200 fisher women, fishermen, input providers, the fishing community, landing site leaders, registrars, and tax collectors. The study found out that at Masese fish landing site, safety and storage practices to preserve silverfish are used. These are quality control, cleaning, moisture removal, sacks, baskets, refrigerators and tins. Some demographic characteristics do influence perceptions about silverfish management at Masese landing site in Jinja. Age, sex, marital status, education level and experience have no influence on the perceptions of the women about silver fish management. There is use of social networks, word of mouth, phones, and packaging strategies to market silverfish at Masese landing site. Participants in the fish value chain employ various marketing strategies to sell silverfish. They often use word-of-mouth marketing, where they rely on personal networks to inform potential customers about their products.