| dc.description.abstract | The study on the mass media curriculum relevancy and its management at UMCAT School of
Journalism and Mass Communication was conducted to: determine the appropriateness of mass
media curriculum, analyze curriculum discourses and evaluate the relevancy of mass media
curriculum of UMCAT School of Journalism and Mass Communication. It employed cross
sectional survey design that involved a sample of 220 respondents, comprising students, staff of
UMCAT and official from National Council for Higher Education (NCHE) selected through
simple random and purposive sampling techniques; separate questionnaires were designed for
each group and the data collected from them through questionnaires and interviews was analyzed
both qualitatively and quantitatively and the researcher got at the following findings. The
appropriateness of mass media curriculum at UMCAT School of journalism and mass
communication was felt due to proper curriculum management strategies in place; and course
units and practical skills were under taken and implemented a by students and staff as
recommended by NCHE for Mass Media Communication Diploma a warding Institutions. There
were instructional media curriculum discourses used in managing curriculum deliberations for
mass media communication at UMCAT School of journalism and mass communication, given
the fact that planning, organization, coordination, direction, leading and staffing management
indicators were good, theory and practical process was done for mass communication diploma
students; curriculum of mass media communication was managed at UMCAT through teaching,
course works and lecturing by lecturers, administration, NCHE and students. The mass media
curriculum of UMCAT School of journalism and mass communication was relevant in that, mass
media curriculum to diploma students enhanced ethical values of a journalist and the curriculum
used was beneficial to diploma in mass media communication due to generation of skills and
knowledge for students. It is therefore recommended that; continuous review of mass media
curriculum must be done by NCDC, accreditation of technical persons who understand the
course of mass media, improving on staffing levels at UMCAT and other mass media
institutions. | en_US |
