Packaging innovation and sales turnover in soft drinks industries in uganda;,a case of harris international (u) ltd.

Abstract

The major purpose of the study was to determine the relationship between Packaging Innovation and Sales turnover of Harris international (U) ltd. This study was based on research objectives which were stated as, to determine the relationship between packaging innovation and revenues at Harris International (U) Limited, to assess the relationship between packaging innovation and total units of stock sold at Harris International (U) Limited, to determine the ways of improving and sustaining modern packaging i1movation to improve sales turnover at Harris International (U) Ltd. The study used a cross-sectional research design with both quantitative and qualitative approaches. A correlation analysis was used to test the relationship between Packaging Innovation and Sales turnover. A total of 106 questionnaires were distributed to Employee of Harris international (U) ltd under various departments but by the end of the exercise only l 00 questionnaires were collected posing a response rate of 94.3% and non-response of 5.6%. Data analysis involved the use of both descriptive and inferential statistics in the Statistical Package for Social Scientists (SPSS). Here the researcher used questionnaires and interviews to generate data. A str011g positive relationship between Packaging Innovation and revenues of Harris international was witnessed at r=0.703 which was significant at 0.000<0.05. The adjusted R square value of 0.491 was also witnessed; that packaging innovation contributes 49.l % in influencing revenues of Harris International (U) Limited. This meant that 50. 9% of revenues of Harris International (U) Limited are influenced by other factors. Also a very strong positive relationship between Packaging Innovation and Total units of goods sold by Harris international was realized at r=0.802 which was significant at 0.000<0.05. The adjusted R square value of 0.646 was found out this meant that packaging innovation contributes 64.2 % in influencing total units of goods sold by Harris International (U) Limited and 35.8% of revenues of Harris International (U) Limited is influenced by other factors. The study recommends that Harris international (U) ltd should; monitor and analyze the market trends and developments globally, regionally and nationally, and understand supply-side and demand trends, detailed segmentation of international and local products, and historic volumes in units and filled volumes.