Material culture exploration for motion graphics (Uganda)

Abstract

Cultural beliefs and traditions are central aspects of Ugandans (Uganda National Culture Policy, 2006, page 2) affirms that Uganda has a rich and diverse cultural heritage. On the contrary observation of the television channels and other forms of multimedia communication depicts that the culture of the people is not reflected in the imagery used in form of graphics despite the high value attached to culture by the clients and consumers of these services (TV). It is on this basis that the current study set out to interrogate the present usage of material culture of Uganda as possible content for television motion graphics. The study was guided by the following objectives; 1. Examine the characteristics of the existing motion graphics used by a selected television company. ii. Investigate the cultural significance of selected Uganda material culture. iii. Develop comparative motion graphics inspired by selected material culture. iv. Document the findings of the research. Carrying out this study was important in a sense that it will pave away into the usage of images of material culture of Uganda by television channels and this will enhance the cultural attachment and the appreciation of imagery used in motion graphics by the Ugandan television viewers. The study was done through a studio-based study by exploring material culture to develop motion graphics for televisi9n. This registered great success and it has greater room for further exploration. The government in its culture policy and other stake holders like UNESCO should take on incorporating the use of material culture aspects with technology so as to take it to another level of appreciation that embraces all generations.