Browsing by Author "Samuel, W. Kamande"
Now showing items 1-1 of 1
-
Consumer segmentation and profiling using demographic data and spending habits obtained through daily mobile conversations
Samuel, W. Kamande; Evans, A. K. Miriti; Emmanuel, Ahishakiye (American Journal of Modeling and Optimization, 2018-08)Knowledge of customer behaviour helps organizations to continuously re-evaluate their strategies with the consumers and plan to improve and expand their application of the mosteffective strategies. Using expenditure data ...